Did you know that colors can influence the way we perceive and even feel? Color psychology is an area of psychology that is constantly developing due to its increasingly high importance in society in general. Eva Heller, the psychologist, professor, sociologist and author of the book: “The `Psychology of Color”was one of the professionals most interested in researching this field of psychology.
In this Psychology-Online article: color psychology according to Eva Hellerwe are going to let you know in a summarized but at the same time detailed way the essence of what Eva Heller wants to communicate to us in her book.
The psychologist, sociologist and professor Eva Heller, demonstrated in her book “the psychology of color” that colors are not used just because and that they all have a particular meaning and purpose.
It also tells us that there is a close relationship between colors and our feelings since it is not only a matter of preferences but is projected further towards a universal experience where colors are rooted in our language and our beliefs.
The research that Eva Heller dedicated her time to carrying out gives us a large amount of information about colors, as well as the way in which they are used to design some products or commercial brands, the way in which they are usually manipulate people through them, how we can heal ourselves with colors, among much more interesting information.
Due to the large number of uses that we can give to colors and the way in which they influence people, knowing about this color theory It is an excellent tool that can be used by some professionals such as therapists, graphic designers, decorators, fashion designers, artists, publicists, among many others.
Generally, the people who use colors the most to influence people are the creative professionals who are in the world of marketing and graphic design. Although it can not only be useful for that, but also to positively influence our personal relationships.
- Absolutely all colors have a meaning although sometimes it doesn’t seem that way.
- Generally, older people tend to prefer brighter or summery colors since they project a more youthful appearance. It is said that the older we are, the more we tend to prefer these types of colors (for example, orange, green, sky blue)
- The same color can have a totally different effect when found combined with other colors. This is because the effect produced by each color will always be determined by the context in which it is found.
- When a color is combined with black, although it previously had a positive meaning, when combined, it automatically becomes negative. For example, the color red refers to love but if combined with black it can be the opposite and turn into hate.
- The combination of some typical shape, such as that of an apple combined with a color that has nothing to do with it, such as orange, will always attract attention.
- If you want to know more, we recommend reading the following article: .
Below we will give a brief explanation of the association some of the colors to which the author of the book Eva Heller refers to feelings.
Blue
Blue is the only color in which no negative feelings predominate If not the opposite. A curious fact about this color is that there are some languages that do not have a name for the color blue. It is said that when the color blue is used as the main color, reason predominates more than passion or unbridled love. The color blue will always refer to friendship, empathy, trust, honesty and all kinds of values that have the ability to last forever.
Red
It is a quite controversial color, intense and even ambivalent. A curious fact is that it is said to be the first color to be assigned a name. It is a color that, if abused and exposed in an exaggerated manner, undoubtedly becomes quite annoying. Another curious fact is that in countries that are cold, it is quite beautiful and positive, however in warm countries it is considered the opposite and can be quite unpleasant and even represent something demonic. Last but not least, mention that the color red is directly associated with love, the passionate, the erotic, as well as it can also represent the war, violence and hate.
Yellow
It is one of the colors favorites of older people. This color can project a lot of joy, positivism, fun, optimism, among many other positive emotions, however it can also project the opposite and awaken negative emotions such as distrust, jealousy, envy, greed, selfishness, etc. It can also indicate a warning sign which gives it a more negative than positive aspect, which is why graphic designers often find it difficult to add it because although it draws attention, it is closely related to the warnings they put in various articles. such as boxes and containers.
Green
This color is quite cheerful, especially in its lighter tones, however it can become boring except for the green that is generally used for blackboard which is the most suitable to keep your eyes on it for a long time. Being a neutral color, is continually influenced by the colors that accompany it and this can give it a more positive or negative aspect. It is closely related to the nature, energy, vitality and hope.
Black
It is said that this is the color that young people prefer the most, because older people tend to associate it more with death unlike young people who associate it more with fashion. Black refers to evil, mourning, death, lies, infidelity, however it also has a more positive connotation and can represent what mysterious and magic.