In theory, flesh color is the result of combining white with a small portion of red, which is considered a orange pink or rather an orange red quite clear with a low saturation level.
But what color is flesh color? In practice, this refers to the skin tone of some people, specifically those designated as Caucasian, which due to its characteristics has broad meanings.
Positive meanings of flesh color
- Nakedness
- Freedom
- Art
- Sensuality
- Sexuality
- Sociability
- Racism
You can associate it with nudity and freedom, since when the flesh color is most appreciated is when it is naked, revealing all the color of its canvas.
It has been the protagonist in different works in the area of arts, since it is the favorite painting to represent the skin to reflect sensuality and, as a result, sexuality.
In the same way, let us keep in mind that it represents closeness with other people, because it more easily transmits and allows sociability.
Negative meanings of flesh color
- Inequality
- Restriction
- Exclusion
It can be widely associated with racism for referring to this shade being the true color of people’s skin, when in reality skin colors are much broader than this. It is also inequality, restriction and exclusion.
Flesh color in the media
It is precisely because of the association with racism that many companies have used flesh color as a strategy for their products, but at the same time to establish the idea that flesh color is more extensive than what it can paint.
To begin with, we will highlight that makeup brands have been responsible for providing foundations, powders, concealers and more, thinking for the lightest to the darkest skin types. Some brands of colored pencils have put boxes on the market that include pencil or wax crayons to allow children to paint people in appropriate shades.
It has served to advance
Despite having started as a negative topic, why it was trying to be established, thanks to these actions of brands and people, this topic has evolved for the better, with the term ‘flesh color’ being used to refer to all those, that They go from lightest to darkest.
The best thing about all these campaigns and product marketing is that it makes diversity visible, which is positive, and in the long run they can add more positive aspects.