Turquoise is the color of communication and clarity. This uplifting hue has to do with awareness and enlightenment, so it encourages new ideas and concepts. In fact, according to color psychology, turquoise represents calm, tranquility, and mental clarity. Furthermore, because it is a shade between green and blue, it is a color that offers characteristics of both shades.
Likewise, turquoise evokes some of the most impressive natural elements such as the sky and the sea. Therefore, it has been present since ancient times among the beliefs and traditions of some societies. In this Psychology-online article you will discover the meaning of the color turquoise in psychology. In addition, you will see its interpretation for feng shui, for the Bible and in advertising.
What is the meaning of the color turquoise
Turquoise is a tone that is centered between blue and green. This is a moderately saturated hue on the color wheel. But what does the color turquoise mean in psychology? It is considered an expression of calm, tranquility and relaxation. This cold color reflects the energy of the universe, the sky and water. Therefore, turquoise means the balance between wisdom and rationality.
As a gemstone, turquoise is a mineral that is formed by a hydrous phosphate of copper and aluminum. Therefore, turquoise is rare and valuable in the finest grades, and has been prized as a precious and ornamental stone for thousands of years due to its hue. unique, elegant and enigmatic.
Also, this color represents creativity, joy and compassion. Likewise, it can express calming and healing properties. Additionally, it is related to matters of the heart, love and romance.
On the other hand, the symbolism of turquoise has to do with the following emotions and feelings:
- Friendship
- Peace
- Prosperity
- Serenity
- Control
- Calm
- Concentration
Likewise, excessive turquoise color is associated with egocentrism, indifference and perfectionism. Coupled with this, there are different shades of turquoise, such as aquamarine, bluish green or ultramarine, where a very light or low shade of them can evoke confusion or lack of security.
Meaning of the color turquoise in marketing
What is the meaning of the color turquoise for advertising? The turquoise color has a sophisticated and somewhat feminine touch. In marketing it is interpreted as a tone that evokes energy and tranquility. For this reason, many brands choose it within their main color palette.
Generally used for promotions related to nature and tourism, since it is interpreted as a connection between natural elements and tranquility. In addition, it is a color that is widely used in the marketing of medical environments, since it translates as safety, protection, healing and peace.
As it is a shade of blue, it also symbolizes creativity and balance. Therefore, the meaning of the color turquoise in marketing is widely used for brands and projects related to training, advice, communication and technology.
Meaning of the color turquoise in feng shui
For millennia, turquoise has been used as a protective amulet and as a decoration for jewelry. Therefore, it is a color that is related to prosperity, wealth and abundance. Now, what does the color turquoise mean in feng shui?
For feng shui, including this color in the decoration is essential to counteract depression and negative energies. Likewise, if used at the entrance of the house, it reduces stress and promotes the flow of energy within the home.
Also, feng shui relates turquoise with clarity of thought, kindness and charisma. Therefore, it is good that you add this tone to the decoration of your room and the common areas of your home so that they radiate freshness and positivity.
Just remember to combine it with different plants, as well as with neutral colors, such as white and gray, and not to exaggerate with the tone, as it can cause a tense effect.
Meaning of the color turquoise in the Bible
Turquoise is a color that has been used since ancient times as a symbol of the sky. Although turquoise is not specifically mentioned in the Bible, its striking blue-green hues do appear frequently.
For example, in the biblical story, the Israelites were asked to put a blue ribbon on their clothing to distinguish themselves from others. Also, it is the symbolism of the clear sky to announce the ascension of Jesus Christ.
Furthermore, turquoise blue was adopted to represent one of the colors on the flag of the Holy Spirit. Likewise, in the Book of Genesis reference is made to sky blue or turquoise as one of the shades that adorned the rainbow, that is, the meaning of the color turquoise in the Bible would be peace pact between God and man.
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Bibliography
- Heller, Eva (2004). Color psychology. How colors act on feelings and reason. Ed. Gustavo Gili.
- Ortiz Barbosa, MF, & Pacheco Sánchez, CA (2020). Color Psychology: Strategies immersed in the service of advertising agencies. Scientific Journal Depth Building Future, 7(7), 39–45. https://doi.org/10.22463/24221783.2427
- SkinOn (2018). Colors in marketing. https://skinon.it/blog-designer/filosofia-di-design/colori-nel-marketing/