If we carefully observe a figure that is missing some elements for it to be considered complete, we understand its meaning. There is nothing strange there, since we perform this procedure without realizing it. For example, when we see an image in the field of advertising, our brain carries out a series of complex processes to be able to give an interpretation to those elements we observe.
People dedicated to the design of advertising logos and images intended to attract potential clients know this topic and put some of the basic principles into practice. Likewise, psychology has dedicated years of research to clarifying the relationship between perception and the brain. In this Psychology-Online article, we will explain What is the Gestalt law of pregnancy and examples.
What is the Gestalt law of pregnancy?
The law of pregnancy corresponds to one of the basic principles of pregnancy. In general terms, it consists of the fact that a person is capable of interpret an image based on the predominance of some aspect that stands out in the same. In this sense, it is worth highlighting that the qualities that can stand out lie in texture, color, shape or size, among other factors.
However, it is important to highlight that the person can understand the meaning of an image from visual memories previous ones you have had in your life. It is impossible to perceive salient aspects if there is no social and cultural environment that supports the interpretation. In this article you will see.
How the Gestalt law of pregnancy is used
The Gestalt law of pregnancy has several uses that vary depending on the areas in which it is implemented. In this sense, Advertising is one of the areas that uses this principle the most.. Based on the criteria that are generated, marketing considers strategies to attract the viewer’s attention.
Through the grouping, decomposition and predominance of elements that the person can remember, images are created that adopt these principles. To understand this topic in more depth, we are going to explain the basic aspects that allow us to understand the operation of this law. Next, we will talk about how the Gestalt law of pregnancy is used:
- Initial perception: consists of having a first impression about the visual stimulus that is presented. When this happens, the brain carries out a global analysis of the figures it perceives. Generally, the perceived image generates confusion, given its possible complexity.
- Interpretation: After perceiving all the elements of the same image, we move on to the interpretation phase. At this point, some aspect stands out that allows certain figures to be recognized above others.
Examples of the Gestalt law of pregnancy
To better understand how the Gestalt law of pregnancy works, we believe it is important to expose some everyday examples in which this principle is established. So, below, we will develop examples of the Gestalt law of pregnancy:
- Logo example: If you see an image of an advertising logo that has four blue elements and one pink, you will tend to initially perceive the four elements since the blue color predominates over the rest. In this sense, these elements stand out because of the visual impact they generate on the viewer. In the field of advertising, this resource can be used to capture the public’s attention if you want to convey a feeling of tranquility or well-being through it.
- bear illustration: within an image that can be interpreted as a bear, which is missing its legs, the Gestalt law of pregnancy allows us to understand that it is said animal, given that the brain completes the image to give it a specific meaning to what that is being displayed. In this case, the aspect that stands out from the others is the shapes that are interpreted within the stimuli.
This article is merely informative, at Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.
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Bibliography
- López Ortiz, R. (2016). Analysis of the Gestalt laws and their application in teaching materials for early education children II. Faculty of Administrative and Accounting Sciences. Pontifical Catholic University of Ecuador.
- Oviedo, G. (2004). The definition of the concept of perception in psychology based on Gestalt theory. Social Studies Magazine18 (1), 89-96.