What does the COLOR YELLOW mean in PSYCHOLOGY?

He meaning of colors It depends on culture and circumstances. Color is a form of non-verbal communication. The color yellow can be bright and intense, and therefore can invoke strong feelings. Yellow can catch our attention quickly, but it can also be abrasive when used in excess. It may appear warm and bright, but it can also lead to eye strain. Color psychology suggests that certain colors are capable of evoking certain moods and may even have an influence on behavior and well-being.

Although color associations can be influenced by various factors, such as past experiences, culture… some colors tend to evoke certain moods or feelings. In this Psychology-Online article we tell you what does the color yellow mean in psychology.

What does the color yellow represent in psychology?

Some of the characteristics frequently associated with the color yellow include:

  • Warmth: Yellow is a bright color that is often described as cheerful and warm.
  • Difficult to observe: yellow is also the color that can cause the most visual fatigue due to the amount of light it reflects.
  • Frustration: It can also create feelings of frustration and anger. Although it is considered a cheerful color, people are more likely to lose their temper in yellow rooms and babies tend to cry more in yellow rooms.
  • Energetic: the color yellow can increase metabolism
  • Catches attention: Since it is one of the most visible colors, it is also the one that attracts the most attention. It can be used in small amounts to attract attention, such as in advertisements and traffic signs.

We must remember that the associations that people have of colors are not necessarily universal. Both cultural differences like the individual experiences They can shape how people feel in response to certain colors.

Meaning of the color yellow: positive and negative traits

What does the color yellow mean in psychology? This color can be associated with certain positive and negative traits:

  • Some positive aspects They are: optimism, joy, enthusiasm, fun, good humor, confidence, originality, creativity, challenging, being academic and analytical, wisdom and logic.
  • Negative aspects: being critical, overly analytical, impatient and impulsive, selfish, pessimistic, inferiority complex, spiteful, cowardly, deceitful, unemotional and lacking compassion.

Spiritual meaning of the color yellow

He not only has a sensory explanation. On many occasions, the sensations that certain colors provoke in us are related to the cultural and spiritual meaning that society attributes to them. For example, in the case of the color yellow, it is associated with the sun and energy. Therefore, we relate it mostly to positive sensations.

Effects of the color yellow on the mind

According to him, the effects of the color yellow are very varied and complex. Some people may associate this color with a sunny summer day, while others may associate it with bad memories.

  • Creativity: It is the color of new ideas, it helps us find new ways of doing things.
  • Quick decisions: The color yellow helps you think clearly and make decisions quickly, but it can also be associated with impulsiveness.
  • Production of anxiety: Although it is a very energetic color, this intensity also has its bad side. Sometimes yellow can be aggressive, and continued exposure can produce irritability, agitation and nervousness, and emotional instability.
  • Critical: Yellow makes people more analytical and self-critical of both themselves and others.
  • Not emotional: Yellow is related to the rational and not to the heart.

Research on the psychology of colors

Color can play an important role in conveying information, create and even influence some of the decisions people make. Color preferences also influence the objects people choose to buy, the clothes they wear, and the way they decorate their environments. People often select objects in colors that evoke certain moods or feelings, such as using a certain color to paint a room to evoke certain moods. For example, in green to create a calm atmosphere.

In recent years, interest in the topic of color psychology and the meaning of colors has been increasing, but there are still several unanswered questions. How do color associations develop? How strong is the influence of these associations on human behavior? Can color be used to increase worker productivity or workplace safety? What colors have an impact on consumer behavior? Do some personality types prefer certain colors?

As research explores and obtains empirically supported answers to these questions, we will be able to learn more about andThe impact of color on human behaviorsince many of the claims currently held lack empirical justification or are based on obsolete studies.

This article is merely informative, at Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.

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