Organizational communication is key to the correct development of a company while the transmission of information is decisive both internally and externally. Communication is present in teamwork and coordination between different departments, but it is also essential on an external level since a company communicates information about itself to society and customers.
A communication that is also in constant evolution since, currently, the digital reality of many companies also reinforces the corporate image through online communication. In this article in Psychology-Online we reflect on the importance of communication in the company.
What is business communication
It also receives the name of corporate communication and groups those actions that are perfectly aligned with the purpose of developing a project that is based on internal communication to organize the tasks of the different employment positions and externally, to present to the public the products and services that are part of it. from the business catalog.
The meaning of this concept can also be understood in its comprehensive scope through the functions it synthesizes.
Functions of business communication
Below we list what these functions are:
1. External motivation
A person who is not motivated internally will not be able to achieve a state of satisfaction with their daily work only through the reinforcement of external communication. There are many at work, however, the nourishment of corporate recognition towards employees is a fundamental pillar of human resources. Through this objective, fact-based recognition, the team receives the message that has done a good job.
2. Development of the digital transformation of an entity
Currently, many companies are updating their image through actions aimed at positioning their name on the Internet. For example, creating a website is a possible idea for both large companies and small businesses.
3. Generation of changes
A company advances in achieving goals that determine a direction to follow. To undertake this process of change, it is essential to have the asset of communication as a source of information.
4. Solution to a corporate crisis
A company may experience crisis situations in which its image may be damaged in the absence of an adequate response. Business communication has the function of defining the action protocol in this context. Discover here.
Types of business communication: examples
Now that you know the importance of communication in the company, do you know what the different types of communication in the company are?
External and internal communication
The external communication It is one that a company uses to connect with regular or potential clients, suppliers and interlocutors external to it. It refers to the management of the brand image in its connection with the external environment.
On the contrary, the internal communication refers to correct communication with employees as a fundamental basis for building a team, improving coordination and achieving the planned objectives.
Formal and informal communication
Formal communication is that through which specific instructions are transmitted through an interaction protocol established in the company. On the contrary, informal communication is that which occurs in the relational sphere of the day-to-day work experience.
Horizontal and vertical communication
Horizontal communication is that which occurs between people who hold the same job in a company or maintain a bond of fellowship as part of the same department. Thanks to this communication it is possible to coordinate the different functions in that group.
On the contrary, vertical communication is that which occurs at an ascending or descending level.
Upward and downward communication
When analyzing the organization chart of a company it is possible to observe a structure in which communication can make an upward movement when the message is transmitted from employees to other positions of greater responsibility. This happens, for example, in the information transmitted through a suggestion box.
Downward communication, on the other hand, follows the opposite line of expression of a message that is conveyed from management to employees. It also sets the example of someone who occupies a position of responsibility and sends clear information to their team.
How to improve communication at work
Below, we give you ideas to achieve this purpose:
1. Improvement of internal communication
For example, it is possible to implement measures to give more voice to employees. Or reflect on the type of leadership used in the company in order to adopt a style that facilitates overcoming difficulties in teamwork. Discover here some tricks for work.
2. Organization of productive work meetings
A meeting is not effective simply because it is called. The call must have a start time, a closing time, a subject that describes the topic to be discussed, a schedule and prior planning. But, in addition, meetings can also be completed with subsequent follow-up.
3. Training
Learning objectives cannot only be linked to the acquisition of technical skills. Business communication can be an object of study for those who wish to train in this subject.
4. Company events
Among the possible measures carried out to improve business communication, you can also consider this point. Events that connect with new goals. An act of this type must have a specific reason that determines the reason for the call.
This article is merely informative, at Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.
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