Despite the fact that breakfast is the most important meal of the day, older people do not pay enough attention to it. And it is that, although the population between 65 and 74 years is the age group that eats the best breakfast, even so, only 3 out of 10 people eat a balanced breakfast following the recommendations of the experts, that is, including a cereal, a fruit and a dairy. This is revealed by the II Lidl Study – 5 a day on Breakfast Habits in Spain.
In its commitment to sustainability and to promoting healthy lifestyle habits, Lidl promotes the traveling awareness campaign “Breakfast Formula” which, in collaboration with “5 a day”, plans to tour more than 80 Spanish towns in the coming months.
During its tour, the campaign offers various workshops, tips and recommendations to carry out a complete and healthy breakfast. The campaign and the activities that are carried out are supported by a committee of nutrition experts formed, in addition to «“, for him Dr. Ramon Estruchone of the leading specialists in the Mediterranean diet and Dr. Ramón de Cangas, dietitian-nutritionist and doctor in functional biology.
Suspense in fresh fruits and vegetables
Experts recommend including at breakfast a whole grain food from the cereal group (preferably bread or cereal with little sugar), a fruit (fresh, dried or in juice) and a dairy product (preferably low-fat), although others could be included such as eggs, nuts, vegetables, fish or olive oil.
Although 2 out of 3 people over 65 consider that the Fresh fruits They should be part of the ideal breakfast, only 35% consume them at the first meal of the day. Something similar occurs with natural fresh fruit or vegetable juices: while close to 80% believe that they should form part of a complete and balanced breakfast, only 43% include natural fruit juices and only 10% include vegetables for breakfast.
As age progresses it is observed that the time spent eating breakfast increases, to the point that more than 60% of people over 65 spend between 10 and 20 minutes on it. Likewise, people between the ages of 55 and 74 are the ones who spend the most time eating with the family and 86% say they are able to spend quality time with their loved ones.
Commitment to healthy lifestyle habits
In Lidl’s desire to make the population aware of the need to lead healthy lifestyle habits, in 2016 the fruit tourwhich has recently received recognition for the best business initiative at the X NAOS Strategy Awards 2016. A commitment by the company to healthy eating that takes shape this year with «Breakfast Formula»which seeks to insist on the need to eat one of the five meals of the day in a healthy and balanced way, breakfast.
In addition, aware of its responsibility in the food field, in recent years Lidl has been promoting healthy eating on its shelves. The fresh product, key to promoting a balanced diet, increased by 11.8% in the last year and now represents more than 30% of the company’s assortment. Within the framework of this commitment to healthy and healthy products, Lidl is gradually reducing the presence of sugar on their own brand items.