Brown is a color that results from several color combinations, including red and green, with the addition of black, or yellow and violet.
It is very present as an element in nature, and it is also known as coffee, chestnut or chocolate, because it has wide shades.
Positive meanings of brown
- Neutral
- Balance
- Nature
- Natural
- Enjoyable
- Comfortable
It is defined as a neutral color with low sensory receptivity, which makes it stand out and be influenced by the color combinations that are added around it. However, this can be very positive, since it has the power to create balance.
It is directly associated with nature (trunks, wood, earth, branches, dry leaves, etc.) and with some food products or edible raw materials (cocoa, coffee, tobacco, chocolate, among others).
On the other hand, given its feeling of amenity and comfort, it is one of the colors most frequently used in the decoration of homes and premises, as well as in the factory of all types of furniture.
Negative meanings of brown
- Dirt
- Poverty
- Bored
- Old
- Opaque
As for the negative aspects of this color, its connection with dirt and poverty stands out, mainly due to the color of excrement and mud.
Likewise, it is considered a color lacking passion and energy, since it inhibits the luminosity of other tones, triggering a boring, old and dull environment.
Other meanings of the color brown
- Meanings of brown in psychology. The use of this color in the psychological area does not have good effects, since it induces negative emotions, such as discouragement, boredom, depression and apathy. Used strategically, it will be great for creating balance.
- Meanings of brown in advertising. In terms of advertising, the color brown has a little more luck, motivated by the fact that it is very useful for generating audiovisual content with dramatic effects, as well as for producing environments or objects that are welcoming.
- Meanings of brown in feng shui. Brown is intended to generate that cozy feeling, something that is easily achieved, since brown is a color belonging to the earth element, found in all types of furniture, organizing them under this philosophy, leaves a space with great tranquility as a result.
- Meanings of brown in religion. One of its most prominent meanings in religion has to do with the representation of the body of Christ, but also the human essence.
Historical data of the color brown
- During the Middle Ages, brown was present in all types of clothing of peasants, farmers and even beggars, which is why it was associated with the poor and lower class, while colors like yellow were associated with the rich.
- Brown has been used for decades to combat and raise awareness about the legal or illegal use of tobacco.
- It is believed that the expression ‘eat a brown’ has its origins in the First World War. It was necessary to secure the perimeters at night in the war zones, something that the soldiers did at first with fear, but later with motivation, because after completing the task, they were promised a brown glacé, a delicious dessert for the time. .
- There is a varnish called patina that has been applied to paintings from past centuries, including works of art of great renown, giving that aged appearance, but in recent years it is also used to provide that appearance of antiquity to current works, the truth is that The varnish has had a presence in the .
- The color brown, which turns out to be a shade of brown, was officially made the tone for German nationalism in 1925, specifically on February 27, which is why the Nazis were called brown before and even now.