The etymology of the word gold already explains many things. The Latin aurum It would be linked to an ancient Indo-European root with the meaning of burning, shining, and, therefore, gold is associated in many cultures with the sun, light and the divine. In addition, it is the color of the most precious and stainless metal. Gold, precisely, has been a currency of exchange for centuries.
Gold has filled the stories, myths, and religious parables of the Western world. From the mythical King Midas who transformed everything into gold, to the biblical golden fleece, from the golden apples of the garden of the Hesperides, to the golden ark of the covenant. And how can we not remember the gold of the Egyptian sarcophagi, the prerogative of the pharaoh, or the Greek statues, which today are for us the emblem of sculptural white. Apparently those in the Pantheon were covered in color and gold. In this Psychology-Online article, we will discover the meaning of the color gold in psychology.
What is the meaning of the color gold
The color gold is not exactly a tone on the chromatic scale, but rather a play of light. A suggestion halfway between yellow and red, whose symbolic value is variable in the Western world. It is a symbol of prestige, honor, valueas an emblem of what is profane and of excess in abandonment to earthly values.
Always, the meaning of the color gold in psychology It is associated with luxury, wealth and aesthetic taste, but also to light and luminosity, particularly that of the sun. Gold in itself has nothing static and fixed, but on the contrary gives an idea of becoming continuous, of a beating heart, of extension and opening towards the outside. It is not necessary to emphasize how well it associates with good humor and joy. It is no coincidence that it has been used since the dawn of history to adorn and decorate every artistic form.
On the other hand, at Christmas, gold, along with red, is one of the symbols of this holiday and most of the decorations are precisely these colors. And what does the color gold convey? Furthermore, the symbolism of gold is associated with the following values and feelings:
- Opening
- Release
- Unlock
- Expansion
- Pride
- Fame
- Merit: the greatest awards, recognitions or emblems are made with gold.
- Permanence
- : Gold is a metal that does not oxidize or lose its chemical properties.
Discover more about the meaning of the color gold in psychology in the following article about .
Spiritual meaning of the color gold
What does the color gold mean spiritually? Is he symbol of the sacred, very substance of the gods, of the supernatural virtues. The material par excellence dedicated to the sacred realm for its “incorruptibility”, that is, immutability in color, brightness and resistance. Furthermore, it represents glory, power and wealth of the respective paradises.
In the spiritual realm this coloration is normally associated with light and divinity. It is said that by meditating based on visualizations on the color gold you may be able to receive divine messages. Next, we will see some examples of the spiritual meaning of the color gold according to culture:
- In Mesopotamia: sacred buildings were decorated with gold and precious stones.
- The Jews: They could not represent the gods in any way and used gold in the construction details.
- In ancient Egypt: This color was used by the pharaohs to represent not only the glory and permanence in time of their people, but also spiritual light, eternal life and reincarnation. There was even the “gold abode”, a room attached to the temple where fusion and gilding of the statues was practiced, thus representing the color of the gods’ flesh.
- The Greeks: They associated him with Zeus, considering gold synonymous with mind and immortality.
- The Romans: The Emperor represented a divinity on Earth for a long time. It was not unusual for him to dye or spray his hair gold.
- Vedic tradition: associates the color gold with the third chakra, Manipura, whose name, by chance, means precisely “the city of the shining jewel.” Located in the solar plexus, the third chakra oversees will, power, and personal assertion.
Meaning of the color gold in marketing
What does the color gold mean in advertising? The color gold has different meanings depending on the culture, but around the world it continues to represent fascination, confidence, luxury and wealth. It may also have elements of abundance and prosperity, which are naturally attractive. Too much gold can, however, make you appear selfish, arrogant and presumptuous. As with brown and black, it works best when used in small doses.
In the most everyday uses, the meaning of the color gold in marketing, fashion, and the press is associated with elegance, preciousness, refinement, if not luxury and exclusivity. Commonly used for luxury products, rings and trophies, it is used by advertising to suggest the idea of youth, and fun.
The virtues of gold are decidedly appreciated and also exploited in decoration. In particular, in interiors, gold is ideal for giving light to a rather dark environment and for giving personality to a somewhat anonymous room.
Meaning of the color gold in the Bible
What does pure gold mean in the Bible? Gold is the first metal mentioned in the Bible as symbol of wealth, beauty and royalty. Unlike iron, gold, which does not rust, is also a symbol of incorruptibility and eternity that refers to God. Let’s look at some examples of the meaning of the color gold in the Bible.
- The golden fleece It is the symbol of the lamb, the color of immortality. It manifests in the clear sky, surrounded by seven smaller stars, which means expanding courage, horizon and intuition.
- The Bible says that the ark of the covenant and the tabernacle They were covered with gold and light was created from gold.
- In the Gospel of Matthew, the first gift of the wise men to the Baby Jesus It is gold, a symbol of royalty.
This article is merely informative, at Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.
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Bibliography
- Codici Colori (2021). Color gold. Retrieved from: https://codicicolori.com/colori/colore-oro
- Cabiria Cooperative (2018). Il color gold. Piccola storia del colore più prezioso. Recovered from: https://stampadigitale.cabiria.net/storie-di-stampa/storia-colore-oro/
- Marchetti, A. (2013). Il Colore Oro – Gold Color. Retrieved from: http://www.andreamarchettieventi.com/guide/il-colore-oro-gold-colour/
- SkinOn (2018). Color in marketing. Retrieved from: https://skinon.it/blog-designer/filosofia-di-design/colori-nel-marketing/