Vivofácil, the entity dedicated to care, has implemented a new communication strategy focused on strengthening the personal branding of its social experts, therapists and coaches. It has a team of more than 20 people specialized in matters such as diversity, innovation, the elderly, people with disabilities, gender, reputation and CSR, sustainability, work-life balance, among others.
vivoeasyformerly known as Alares Groupis a company that provides personal assistance services at home. His new brand strategy responds to the new care needs for companies and individuals. Vivofácil presents itself as an expert company in services for personal and family reconciliation, diversity, emotional services to retain customers, and people-centered sustainability.
Grupo Alares has taken a leap in its brand strategy and is renamed Vivofácil
The change includes a new visual identity and a website that combines the B2B and B2C services. In addition, it promotes Special Employment Center, which is made up of 85% by people with disabilities. With more than 3,500 professionals spread throughout the country, Vivofácil continues to bet on the corporate social responsibility (CSR) and businesses with purpose through its two foundations:
- Diversity Foundation
- Alares Foundationwhich will be renamed Alares by Vivofácil Foundation
the company’s e-commerce, is now called vivoeasy and has experienced a 20% growth in turnover in the last year. In addition, the company has launched new services focused on facilitating the daily lives of people in large cities and rural areas.
Vivofácil empowers its specialists in its new strategy
This company has a team of more than 20 people specialized in matters such as diversity, innovation, the elderly, people with disabilities, gender, reputation and CSR, sustainability, work-life balance, among others. The group is made up of a team of professionals with high involvementgreat social awareness and focused on improving the quality of life and business competitiveness.
Among the figures that are part of this portfolio of specialists are experts such as Anna Maria Hurtado Lopoin reputation and CSR; Beatriz Coletoin disability; Judith Mesain families, relationships and older people; Sandra Pole and peace delgado, in conciliation, well-being and co-responsibility plans. In addition, they will continue to be accompanied by two of the group’s flagships, Sea AguileraDirector of Fundación Alares by Vivofácil, and sonia rioDirector of Fundación Diversidad.
With almost 25 years of experience, the remains committed to improving people’s quality of life and business competitiveness. Through the Reconciliation Awards and the Socially Responsible Company Sealthe group has recognized over the years the work of more than 500 companies and organizations.
The Awards for the Reconciliation of Family, Work and Personal Life, the Promotion of Joint Responsibility and Social Responsibility will celebrate their 17th edition in 2023 and will continue to recognize reconciliation leaders for promoting projects and messages in favor of co-responsible care of the elderly and minors.
On the other hand, the Awards for Excellence in Labor Inclusion and Occupational Risk Prevention for Persons with Disabilities, which are also carried out through the corporation’s foundation, will celebrate their 12th edition this year.
Also to highlight the Program “Light Up a Life” of the entity, focuses on combating of the elderly in solidarity. Through the telephone number 900 877 037, the foundation connects older people with volunteers in person or by telephone. This active listening program, which was launched before the Covid-19 pandemic, also has professionals.