The change is, for now, only nominal: the channels will go from Fox Channel to Star Channel; Fox Life it will become in StarLife; Fox Premium be Star Premium; Fox Premium Movies by Star Hits, and so on, but the series and schedules will remain the same and on the usual channels, just with different names. These channels with renewed façades will receive the return of “The Walking Dead” this month.
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Disney+ will continue to be a children’s and youth platform, while with Star+ it will try to compete against the more adult platforms on the market.
According to the website, but although it seems that nothing changes, everything will change soon: the landing of the new brand, star, It is the first step towards the launch of the Star+ on-demand platform, a parallel service to + that will offer all the content from the Fox studio on demand. While in the United States Disney+ offers all the catalogs together (that is, Disney, Pixar, Marvel, Fox, ESPN, on a single platform) in the rest of the world the strategy will be to differentiate brands and offer the user different services to choose from. according to your preferences.
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The launch of Star+ It will cost between 500 and 700 pesos per month (estimated, and waiting for what the ups and downs of the national economy offer) and will come with a surprise: it will not only involve Fox productions (and original local productions, Disney announced), but also a good variety of live sports broadcasts from ESPN that include the major soccer leagues, as well as Grand Slam tennis tournaments, among other disciplines. There will be one of its main attractions.
Star+ will come to Argentina in the middle of the year, just in time to prevail, with Disney’s entire back behind it, in the face of other new services that will arrive in the country this year and that will want to conquer the Latin audience.
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Paramount+ arrives on March 4, and although the brand does not mean anything to many, it is the platform of the powerful ViacomCBS group, owners of Telefé, and with a portfolio of brands that includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV and Comedy Central. For example, the fourth installment of “The Handmaid’s Tale” and the series “Cecilia”, created by Oficina Burman, will premiere there.
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Some channels on the Star grid
For the second half, the arrival of HBO Max is expected, a WarnerMedia platform that will bring together content from Warner Bros, HBO, New Line, DC Entertainment, TNT, Cartoon Network, Adult Swim, Crunchyroll and more. It is the on-demand service that promises to give the most strength to the two owners of the market today, Disney and Netflix, but it will also have to fight with other already established services, from Amazon Prime Video to Qubit.