Laboratories BOIRON Spain presents Osmobiotic Floraa new range of probiotics for the whole family that applies high-tech microencapsulation individual of microbiotic strains, which allows a five-fold increase in the survival rate and colonization capacity of microorganisms in the intestine.
In a context in which approximately Half of the Spanish population suffers from some type of digestive pathology, Sylvaine Balmyhead of scientific communication at BOIRON, points out that “through the ingestion of microbiotic strains we can try to regulate or rebalance an intestinal microbiota or unbalanced “intestinal flora”, which can become an associated cause in the development of digestive and infectious disorders”. And he further points out that “The main causes of imbalances in our microbiota are the drug use, eating habits, alcohol, lack of sleep, smoking and stress”.
The pharmaceutical company BOIRON presents Osmobiotic Flora, a new range of probiotics for the whole family
Osmobiotic Flora includes three products adapted to different life stages: adults, children (from 3 years) and babies (from 1 month to 3 years). These are probiotics with a formulation that is patented “Allergen Free” free of food allergens; gluten-free, lactose-free, milk protein-free, etc. Besides, the own formula of this range is the result of the association of two microbiotic strains (Lactobacillus and Bifidobacteria), selected for their complementary activity.
Another major advantage of Osmobiotic Flora is the use of microencapsulation technology individual that multiplies by five the survival rate and the colonization capacity in the intestine. Thus, it provides elderly stability, since it protects the probiotic microorganisms from degradation against external factors such as humidity, gastric acidity, osmotic pressure, oxygen and light; generates a higher viability, since it increases the survival rate of the strains during intestinal transit; and increases the colonization of probiotic microorganisms in the intestine.
With the launch of this range, BOIRON enters the probiotics market, which has been possible thanks to the signing of a strategic alliance with the European company specialized in the manufacture of probiotics, Probiotica firm with more than 100 years of experience and one of the six exclusive manufacturers of probiotics in the world.
As pointed out Eduardo Barriga, Managing Director of “The entry into a new market by the hand of a reference partner and with a differential product is a clear example of BOIRON’s commitment to offer health professionals effective, quality solutions that allow people to be cared for with the greatest respect, contributing so that each one of us can be an active part of our well-being”.
According to a study prepared by Expansion consultthere is great knowledge (9 by Spaniards (95%); above other countries such as Italy (92%), UK (87%), Germany (85%) or France (85%). In addition, consumers of probiotics in Spain respondents rate the efficacy of probiotics with an 8 out of 10. 47% of Spaniards consume or have consumed probiotics. Both Italy and Spain appear as the countries that know and consume probiotics the most. As for the consumer profile the majority is female (55% vs 45%) and with a mean age of 43 years.