Contrary to what you might think, half of gym users go in the morningand at least 30 percent of those who practice sports in this type of sports center do so between 9:00 a.m. and 12:00 a.m., although the busiest time of the day is from 7:00 p.m. to 8:00 p.m., as he explains. Sergio Esteban, Director of Operations of the Forus Group.
According to their data, 50.41 percent of the 70,000 users of their centers go to practice sports between 7:00 a.m. and 3:00 p.m.although those who go in the morning are not very early risers: between 7:00 and 8:00 in the morning only 3.75% go of the partners.
“From 7 to 8 a.m., many of those who go do sports before going to work. Although when more people go there after 9:00 a.m., especially women who leave their children at school, who do not work or who work in shifts”.
“In the morning its use is more linearwhile the highest concentration occurs in the afternoon in two hours, which is when there is more saturation”, he affirms. Curiously, in the time slot between 2:00 p.m. and 4:00 p.m., only 6 percent of the members are in the facilities.
“It is striking that the influx of members to our sports centers is the same in the mornings as in the afternoons. This is very good so that all activities can be practiced without crowds or waiting, and confirms that the interest in leading a life healthier and practicing sports reaches all strata of the population”, affirms Ignacio Triana, president of Forus.
What is the profile?
Taking an X-ray of the people who come to these centers, it is observed that in the morning above all Adult women and people of an older age range go than the people who come in the afternoon, when use is mostly male.
“On weekends the profile of the public is more familiar“, this predisposes these centers to organize activities that can be done as a family, according to Esteban, who points out that in their centers the activities vary according to the time slots, taking into account the profile of the users. “In the morning the activities are more softer, while in the afternoon when younger people go they are more intense”, he adds.
Regarding the days of the week busiest, 60 percent of those who go to the gym do so during the first three days of the week and 40 percent during the rest of the days, including weekends; “Friday afternoon is when there is less crowd,” she points out.
Regarding the average number of days that members go to the gym, it is about 7 days a monthalthough it varies according to the time of the year: in September and January it can be up to 10 days a month.
The occupancy percentage of directed activities reaches 70 percent on an offer that exceeds 10,000 weekly places. Within these collective activities, women opt more for choreographed activities and men for cardiovascular activities.
In addition to the directed activities, the use of the different services of the sports centers, which usually have a surface area of between 4,000 and 10,000 square meters, is distributed as follows: 32% of users go usually to the room Fitness and 21% prefers the Free swimming in the pool and water areas, such as the SPA.
September and October account for 40% of the registrations of new subscribers, as explained by the person in charge of the Forus centers, a company that manages 11 sports centers in Spain, and the months of May to August are the months with the lowest casualties. In January, after the Christmas period, there is a rebound in those who join a gym “with good intentions to purge” the excesses of the holidays.