Pink is an emotional color and influences feelings, making them kind, soft and deep, thus transmitting affection, love and protection. Therefore, it keeps us away from loneliness and transforms us into sensitive people. Pink is a color derived from red, but mitigated by the purity of white. If red reflects the most sexual part, pink is associated with altruistic and true love, indicating romanticism, charm, beauty, sweetness, delicacy, refinement, calm and tenderness.
The color pink is the symbol of youth that expresses a newborn love, whose key words are innocence, love, total dedication and helping others. In this Psychology-Online article, we will discover together the meaning of the color pink in psychology.
What is the meaning of the color pink
Have you ever wondered what the color pink means in psychology? Pink is a color that does not live well with commitments, having the peculiarity of being hated or loved. Its meaning refers to the idea of perfection and its use is combined with non-random options, never in substitution of another color.
On the one hand, whoever loves pink is a person intuitive, sophisticated, educated, reserved, calm, similar to the one preferred by red, but with more contained and controlled characteristics. These are sensitive people who tend to take care of others, supportive. Furthermore, those who prefer this color are capable of experiencing great passionate loves, where they give themselves completely to themselves with total self-sacrifice: they feel the strong desire to understand their partner and love them absolutely, until they annul themselves.
Whoever loves the color pink is also a person who prefers ovate and ethereal environments, eager to be in the company of people who express tenderness. The greatest gift for those who prefer this color is the ease with which they can come into contact with everything that surrounds them through the senses.
Those who reject pink, on the other hand, are afraid of going out into the open and showing their weak side. He fears being hurt, a fear that can lead the individual to close in on himself without thus showing the tender and affectionate side of him. The consequence of this attitude can lead the person to be dry and harsh. Furthermore, those who reject this color distrust the nuances of sensuality and prefer the clarity of reason.
Spiritual meaning of the color pink
In the West, the meaning of the color pink evokes a sense of tranquility and . In Christian symbology it indicates and . But in the East the symbology is different. In Japan, for example, it represents hatred. The main characteristic of this color is to lighten the mind and dispel negative thoughts that can be nested in it, but it also symbolizes the ability to open oneself towards one’s neighbor, in a continuous and balanced exchange between giving and receiving.
Pink is also the symbol of hope. It is, therefore, a positive color that instills a certain sense of security and true optimism in the future. A color that calms primitive instincts, attenuating feelings of anger and aggressiveness.
Furthermore, it also represents the feeling of abandonment and the desire for revenge towards others. Contrary to red, which is universally considered the color of charge, of sudden action, pink conveys tranquility and the desire to think before acting. In this article, we tell you how.
What does the color pink mean in marketing?
Pink in neuromarketing is used to elicit tenderness, softness, affection, femininity, beauty, , sensitivity, love, happiness or sweetness. It is often used for the product sectors of stores, in advertising inscriptions and on the packaging of products in the children’s, bridal, sweets and women’s sectors. Discover .
In addition, it is also found in some brands, for example, the well-known Barbie. It is also no coincidence that the literary genre of love, intended primarily for a female audience, is identified with the term “romantic novels.”
It has been proven that the color pink induces calm, , reduces aggressiveness and instills hope. In fact, it is ideal for wall colors in hospitals, prisons and schools. The choice of pink on the walls of offices where creative work is carried out is also positive, but it should be used with caution because it is not appreciated by everyone, as it is considered too feminine.
The curious history of the color pink
In the area of color meaning, pink It is generally associated with . In fact, in most Western countries there is a custom, which emerged in the era after the First World War, of hanging a pink ribbon on the door when a girl is born. In some Spanish and Italian provinces red is used). Therefore, since we were children, we have been used to associating pink with being a woman.
In truth, until just over 100 years ago, things were very different: pink was associated with males and blue with females. The first was considered a shade of red, a strong and virile color, while the second was perceived as a softer tone and more suitable for the fair sex. The tendency to consider pink as “a woman’s color” has recently been consolidated, no more than 70 years ago.
There are many testimonies in art that show that pink in the past was a color commonly used by men because it was similar to red but less “warlike.” Blue, on the other hand, was the color of the Virgin’s veil and most used to dress girls.
Things began to change in the 1930s, when men used dark colors to give themselves an air of greater seriousness and women used soft, light colors to refer to their character as mothers and the domestic and family sphere. In the 1950s, the color/sex situation presented a gap net: pink for women and blue for men. Thus it became an official symbol of “femininity.”
This article is merely informative, at Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.
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Bibliography
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- Il Giardino Degli Illuminati (2020). Color Property: Pink. Retrieved from: https://www.ilgiardinodegliilluminati.it/significato-proprieta-dei-colori/rosa/
- Villa, S. (2016). Pink color: meaning in chromotherapy and property. Retrieved from: https://www.naturopataonline.org/rimedi/discipline-olistiche/colore-rosa-significato-in-cromoterapia-e-proprieta/#:~:text=Le%20parole%20chiave%20del%20colore,% 2C%20raffinatezza%2C%20calma%2C%20tenerezza.