Without emotion, man’s life would be painful: no one would have written or painted anything. Unfortunately, from time to time emotion takes control and creates anxiety. In this case, uncontrollable reactions such as sudden crying, redness, etc. are generated. Specifically, the color orange is the color of excitement. It is on the same wavelength as uncontrolled emotion.
Thus, orange means getting psychologically hooked on excitement and responding in this sense with a positive reaction. Controlling yourself does not mean keeping everything inside, but rather directing your energies and preventing them from creating damage to the body. This, however, is only one of the many meanings associated with color, and in this Psychology-Online article we are going to discover together the meaning of the color orange in psychology.
What does the color orange mean?
Orange radiation (yellow + red), which appears after noon, is the color of physical and mental constructive energy, of the life, of creativity, sports activity, among others. Orange gives self-confidence and a spirit of independence. It helps to free oneself from past conditioning, fears, frustrations and inhibitions and is very useful in depression.
In orange, the vibrations of red, which communicate love, are united with those of yellow, which express wisdom and knowledge. For this reason, she preferred to use red-orange for her test. The preference for orange indicates a good physiological sexual drive and the search for intense experiences and globalizing.
Next, we will see the basic parameters of Max Lüscher’s orange color:
- Sensory perception: appetite.
- emotional content: desire.
- Organs: voluntary muscles, sympathetic nervous system, reproductive organs.
- Sensation: emotion.
- Behavior: activity.
- Feeling of self: security, strength.
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Meaning of the different shades of orange
The meaning of orange can vary depending on its degrees. Let’s see the meaning of the different shades of orange:
- Light orange It is linked to creativity. In this article, we show you.
- Salmon: made up of pink and yellow. This shade of orange is characteristic of socially committed people.
- Dark orange: This shade of orange is precisely associated with tendingly destructive individuals who need others.
What does it mean to reject the color orange?
Its rejection, on the contrary, may indicate decreased sexual desire or potencyas well as physical and nervous exhaustion and decreased creativity.
If the rejection of orange is accompanied by the preference for blue, the subject will appear frustrated and anxious, with possible cardiovascular disorders. The preference for yellow and the rejection of orange is a search for a solution; the preference for green, much rarer, indicates resistance to the tension given by the rejection of orange.
The color orange in the East
Orange is the color of attenuation of emotional resonances which is used especially in moments when one is about to lose control of one’s emotions. Through its visualization we can train the mind to direct emotional energies in a positive way. A wide variety of colors, ranging from a slightly orange yellow to a deep red, all simply called saffron. These are closely associated with Hinduism and Buddhism and are commonly worn by monks and saints throughout Asia. Specifically, these are the meanings of the color orange in the East:
- in Buddhism: orange, or more precisely saffron is the color of enlightenment, the highest state of perfection. The saffron colors of the monks’ garments were defined by the Buddha himself and his followers in the 5th century BC. The dress and its color are a sign of renunciation of the outside world and commitment to order.
- In Hinduism: The deity Krishna is commonly depicted dressed in yellow or orange-yellow. Yellow and saffron are also the colors used by sadhu, or wandering holy men, in India.
- In Confucianism: In the religion and philosophy of ancient China, orange was the color of transformation.
The color orange in marketing
The psychology of colors in marketing is a fundamental discipline for business. Colors influence consumer choice. Orange communicates energy, balance, friendship, courage, ambition and comprehension. It can be used when you want to communicate in a friendly manner and want to convey a message of optimism.
Orange is very good when you want to communicate with teenagers. However, for luxury, traditional and more serious brands, it is not recommended to use this color, otherwise the perception of the characteristics that you want to communicate disappears. The meanings of the color orange in marketing are:
- Enthusiasm, dynamism and . Orange is a positive color that is very close to young people.
- like red, stimulates energy, but without aggression, which makes it more fun. It is also suitable for highlighting graphic elements.
- Being widely used in eastern cultures, also remember positivity, altruism and empathy.
- The brands that use it are youthful, energetic and transmit a very fresh and modern message.
In this article, you can find more information about .
The color orange in love
It is believed that the color of love is red. Sending red roses to a woman is an eloquent message for everyone that leaves little room for interpretation. To mitigate the message of this overbearing love impulse, a beautiful bouquet of orange roses would be enough.
The luminosity and rationality of yellow, in effect, mitigate and balance the irruption of red. The orange, which derives from this, on the one hand is an eloquent message of love, like red. It is no less in expressing the burden of Eros. What’s more, it actually symbolizes sexuality and, to its highest degree, lust. The joy and vital joy of this color join the sexual pleasureto the love satisfaction. In chromotherapy, orange develops a liberating action on physical and mental functions.
This article is merely informative, at Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.
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Bibliography
- Milani, L. (2004). The psychology of benerrere. A positive tour for the mind. Milan: Tecniche Nuove.
- Onorato, M. (2019). The meaning of colors in marketing: how to use them and what they mean. Retrieved from: https://marketing-espresso.com/colori-marketing/
- Peri, C. (2015). I colori dell’amore. Recovered from: https://anima.tv/cesareperi/2015/12/07/11-colori-dellamore/
- Sponzilli, A. (1998). Initiation of chromotherapy. The new science of colors for happiness and serenity. Rome: Edizioni Mediterranee.