With the aim of promoting the training of pharmacy professionals to help them improve pharmaceutical care and boost its growth, Bayer has launched the digital channel ”which already has nearly 12,000 registered users.
This new online channel offers digital solutions related to the company’s products and their associated pathologies, as well as tools related to pharmacy and team management issues. Is directed to all pharmacy staffand wants to add value to them on a day-to-day basis by offering them training and tools that help them improve and expand their knowledgeboth scientific and management, which will result in a better customer service of the pharmacy and a better management of it.
Currently, professionals have available more than 180 formationswhich is the functionality that most interests users -according to a survey on the channel itself-, and 97% of them consider that both the challenges and the training meet their expectations.
In ‘club bayer‘ pharmacy professionals can also participate in different training challengeswhich may be related to pathologies, Bayer products, or advice to complement your skills and aptitudes as a pharmacist, as well as visibility challengesin which the professional, if he answers the questionnaire for each challenge and values the training, receives a series of points that can be exchanged for products of a symbolic amount and in accordance with the regulations.
Points are only earned through formations and challenges related to food supplements, cosmetics and health productsin no case on those that deal with non-prescription drugs (training and challenges related to non-prescription drugs only generate virtual recognition medals).
Besides, ‘club bayer‘ allows you to find out, through surveys, the opinion of pharmacy professionals about what type of training interests them the most or if the challenges meet their expectations, as well as access training materials related to pharmaceutical marketing that can be applied in your pharmacy.
Likewise, the digital channel will shortly have new functionalities to help professionals in the management of the pharmacy and offering them new tools, such as “My News”a news section where you can find out about the latest news in the sector; “My orders”, to be able to manage your orders and access your invoices quickly and easily; or access webinars of different themes.
Pharmacy holders who want to join can register on the website of ” and invite your team to be part of this digital channel.