the signature Berdac Smart Serviceswhich sells IMA, a support service for medication management and compliance monitoring of medical treatments that prevents oversights and errors, and the e-commerce platform air4seniorswhich offers the senior sector services, products, advice and resources to improve their quality of life, have launched a solution so that all the elderly can benefit from accompaniment in the management of their medication.
And it is that many companies and brands that have set their sights on the segment of the senior population, a broad group of older people with capacity and energy, as protagonists of their campaigns. A good part of this group is familiar with digital channels, which they use to find the most suitable products and services for them. However, Few companies dedicated to the promotion and care of health have opted for this group.
Berdac and Air4seniors have joined forces to offer medication management support to the elderly
In this sense, Air4seniors and Berdac are companies that complement each other and see a lot of future and work ahead in an increasingly appreciated and promising sector. roger guaschCEO of points out that the union of Berdac and Air4seniors «It highlights the importance of creating solutions and channels not only for seniors, but also designed from the senior point of view. Only in this way, we will better reach the people we can benefit the most: people with chronic illnesses, multiple daily medications, or complex medication plans who want to enjoy their lives without living permanently worried about correctly complying with their treatment».
For his part, William of Barnolaco-founder of air4seniorsstresses that «When Berdac proposed us to collaborate, we saw very clearly right away that we could create a type of joint agreement and a way of doing things between companies that complement each other and, supporting each other, add up to more in a sector often in great need of help».
Air4seniors aims to include a group that is sometimes forgotten by society, seniors, people with great energy for whom technology is no longer a challenge, within digital channels. This community or its children browse and seek to find suitable value propositions for them, but sometimes they do not find them. Companies do not know how to target seniors, they do not offer really advantageous products for them and that is when a lack appears in the offer of products and services of interest to this group. The alliance between Berdac and Air4seniors aims to reduce the gaps in the offer of exclusive services related to taking medication for the senior group.
commercializes a system that dispenses the right medication at the right time, eliminating the stress of the user (or their caregiver, if necessary) and also the risk of hospital admission due to an error in the administration of drugs. In addition, through its mobile application, it notifies the user, their caregiver or the person in charge of the institution that protects them, in real time and wherever they are, any medication related incidence. The device contains the complete medication for 28 days, thus saving time and avoiding unnecessary trips.
is an e-commerce platform specialized in offering products and services at preferential prices for seniors. It also offers relevant information, content of interest and ways of interrelation for the senior community. The ultimate goal is to improve their quality of life and help them enjoy this new stage, collaborating in the social inclusiveness of these groups in society and finding new ways to make them enjoy this stage of their lives by creating a community where they themselves can share experiences, hobbies, opinions, free time and activities among others.