We are going to make some considerations about the “Mark Twain rule” that emotionally intelligent people use to be exceptionally persuasive. It is a good strategy for leadership and communication.
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A book titled “The Intelligent Entrepreneur”
Its author is Bill Murphy Jr, this being a text that talks about the so-called Mark Twain Rule. Basically, use the following quote from the writer: “If he had more time, he would have written a shorter letter.”
It is then assumed that brevity is important. In addition, thanks to the brevity, emotions are better transmitted. After all, the true speech that manages to convince to attract is the emotional type.
Use the . It is the way that people feel identified with a message. For this reason, that magical brevity that allows the emotional flow with the fewest words is better.
“If I had more time, I would have written a shorter letter”
For the speech writer that was written longer while doing it with less time. The real work was polishing and removing, minimizing the amount of words and expressions to better communicate.
To be truly persuasive is not to give a lot of information. Actually, the magic of communication is in reaching the hearts of people. For that, it is necessary to prune the words to their minimum expression.
In this sense, Bill Murphy Jr. in his book “The Intelligent Entrepreneur” argues that communication must be achieved by the minimum of length in the speech. In turn, the words must try to reach the emotional.
Basically, it is stated that everything you want to communicate should be written down. However, the real time then consists in summarizing. Try to achieve the expression with the minimum possible content.
A message that is too long does not take much time to elaborate intelligently. Brevity can only be achieved with hard work and time. Precisely, the work consists of synthesizing.
Communication is important for leaders
We see that there are politicians who make long and boring speeches. They don’t reach people’s hearts, they just tell a lot of information. Information can even be important… But if it doesn’t reach emotion, it doesn’t convince.
Applying the Mark Twain Rule takes time. Therefore, when a person manages to motivate with just a few words; It means that he has taken a lot of time to refine what he wanted to communicate to the public.
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Do you want to apply this rule? So, get to work is the synthesis. Write down everything that’s on your mind, and then spend a few days paring that message down to a minimum of emotionally charged words.